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Fertility Glossary

Red flags in fertility advertising

Marketing claims that should prompt caution.

Clinics and care

Be wary of guaranteed or exceptionally high success rates, pressure to decide quickly, packages bundling unproven add-ons, testimonials in place of data, and rates quoted without an age band or denominator. Australian advertising of therapeutic services is regulated, and you are entitled to plain answers about evidence and cost.

Also known as: misleading IVF advertising, IVF marketing claims

Sources

  • Australian Commission on Safety and Quality in Health Care (safetyandquality.gov.au)
  • Australian Government Department of Health, Disability and Ageing (health.gov.au)

Last reviewed: 10 September 2026. Written by the Antega Editorial Team. General information only โ€” always follow the advice of your own clinic, doctor or pharmacist.

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